*****SPAM***** Massive amounts of Women
That subject line was part of my morning email-checking experience, and I felt like sharing it with everyone. Doesn’t it have a cozy, “All Your Base” sort of vibe?
It made me think a bit about TV standards (shows you where my head is at). Some countries use the older American NTSC standard, and some use Germany’s improved PAL standard. Nowadays, most video gear sold around the world will play either NTSC or PAL, no problem…
…except in the United States. Our government actively discourages the sale of dual-system gear. Effectively, that keeps us NTSC-only. And, not content with that barrier, we also require the DVD players sold here to use “region coding”–meaning that they refuse to play DVDs from outside the U.S. and Canada. How did this happen?
Well, I think it’s useful to look at the experiment France tried in the the 1960s. To reduce commercial competition from foreign TV, their government added a proprietary tweak to the PAL standard and renamed it SECAM, effectively granting monopoly control to French broadcasters. (The scheme was thwarted by video gear manufacturers, who didn’t want to have to make whole separate product lines for the Francophone world. Eventually, they figured out the SECAM tweak and made sure their regular PAL products could undo it. Poof–the monopoly was gone.)
Now, our own video isolation wasn’t deliberately planned from the start, but our government’s decision to maintain it accomplishes the same purpose. It costs money for media companies to convert from one format to another, cutting into the profit they could make from selling a video in another country. If we had video players that could handle stuff from anywhere in the world, Chinese- and Spanish-language movies would quickly pop up on Blockbuster shelves in big cities across the U.S.–the customer base there would be too large to ignore.
As it is, small media companies in other countries find the expense of conversion daunting. Format conversion becomes a kind of “media tariff,” a barrier that keeps out foreign competitors. And that’s exactly how Jack Valenti (R.I.P.) and co. like it.
For a bit of proof, just look at the foreign videos that do make it into our Blockbusters. The enormous popularity of Japanese film and TV over here just wouldn’t be possible without a shared format–Japan and the U.S. are both on NTSC. Any little media company there can release its video in the U.S., on the cheap. And it’s that saturation that really causes a cultural exchange to get going in earnest.
So…this is just a really roundabout way of saying, the phrase “Massive amounts of women” sounds very, very anime. And a common television standard is the reason why I can think that thought today.