Marketing in the Age of Google
I got this card in the mail inviting me to a “Guinness Believer” event at the corporate sports bar complex where I was moonlighting last year. The deal is, they ply you with free food and beer while they extol the virtues of Guinness. While looking for reviews of previous events, I came across this gem. I feel so special to be a part of “a unique cluster of consumers who are less sophisticated”. You’d think that a modern marketing company would be more careful about leaving such things out in the open…